Case Study:
Aderant
A communications strategist with a mandate to modernize, an industry-standard brand with decades of equity, and a content presence that hadn't kept pace with either.
“we have full confidence that they not only understand our brand, but they're going to elevate it and take it to the next level.”
Will Ayers, senior communications strategist
VIDEO STORY
When a communications strategist at Aderant was brought on, his job was to build something that didn't exist yet. Aderant had earned its position as an industry standard in legal technology the old-fashioned way: through product, relationships, and longevity. What they hadn't built was a visual and media presence that reflected that authority to a new generation of buyers.
And Aderant knew what was lingering on the horizon - AI was coming for every corner of the legal tech space, and they wanted to be unmistakably visible and trusted before that wave hit. Proactive, not reactive.
“when I first started at Aderant, there was essentially no content engine, and there was no way to really tell stories through video.”
Will Ayers, senior communications strategist
For the past three years, we've traveled with Aderant to Momentum, their annual user conference, and to ILTACON, one of the legal industry's flagship events. Each trip has produced event content, customer-facing material, and assets the team carries well beyond the event itself. Showing up consistently at both their own stage and the industry stage has given Aderant a visual presence that builds year over year.
Alongside this, we’ve helped Aderant launch the Studio A podcast, filming sets of ‘On the Road’ episodes, a growing podcast in the legal technology space now in its second year.
In 2025, we delivered upwards of 30 assets to Aderant, across events, podcast, and brand - more content than they'd produced in the previous several years combined.
“we look at pack as an extension of Aderant, you can call them a partner, but to this point they are an extension of our brand.”
Will Ayers, senior communications strategist
Three years in, Pack is the production partner Aderant reaches for across initiatives: events, podcast, brand. When a team doesn't have to re-explain the brand, the products, or the audience every time something new comes up, the work gets better and it gets done faster. That's what an embedded relationship looks like in practice.